RavensLog

I only read today, after trying to find them online, that they got placed into liquidation earlier this year. Wow, what a shocker! I thought they were doing so well. Actually they were for a few years.

So what happened? Some say it was BEE that lead to their demise but I think that’s just an excuse. It’s an excuse for poor financial management and a bad business model. Correct me if I’m wrong but they sold to registered dealers/resellers as well as direct to businesses and people who weren’t registered without adjusting prices for for unregistered customers. Why was that a problem?

Well, by doing that, they effectively shut out the resellers that were buying in bulk in favour of selling individual items to anyone, including their resellers customers. That was a move that created problems for resellers who lost out because customers went direct to LightEdge. So, resellers then went elsewhere and LightEdge lost out on bulk sales.

It had nothing to do with their BEE compliance or lack there of.